The Influence of Brand Asset Building Activities on Brand Loyalty

碩士 === 實踐大學 === 企業管理學系碩士班 === 96 ===

Bibliographic Details
Main Authors: TSAI,SHANG-HUA, 蔡尚樺
Other Authors: 王又鵬
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/68133931853268196527
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spelling ndltd-TW-096SCC001210172015-11-30T04:02:17Z http://ndltd.ncl.edu.tw/handle/68133931853268196527 The Influence of Brand Asset Building Activities on Brand Loyalty 品牌資產建立活動對品牌忠誠影響之研究 TSAI,SHANG-HUA 蔡尚樺 碩士 實踐大學 企業管理學系碩士班 96 王又鵬 2008 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
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description 碩士 === 實踐大學 === 企業管理學系碩士班 === 96 ===
author2 王又鵬
author_facet 王又鵬
TSAI,SHANG-HUA
蔡尚樺
author TSAI,SHANG-HUA
蔡尚樺
spellingShingle TSAI,SHANG-HUA
蔡尚樺
The Influence of Brand Asset Building Activities on Brand Loyalty
author_sort TSAI,SHANG-HUA
title The Influence of Brand Asset Building Activities on Brand Loyalty
title_short The Influence of Brand Asset Building Activities on Brand Loyalty
title_full The Influence of Brand Asset Building Activities on Brand Loyalty
title_fullStr The Influence of Brand Asset Building Activities on Brand Loyalty
title_full_unstemmed The Influence of Brand Asset Building Activities on Brand Loyalty
title_sort influence of brand asset building activities on brand loyalty
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/68133931853268196527
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