The Relationship of Image, Trust and Purchasing Selections of Insurance Products.
碩士 === 實踐大學 === 企業管理學系碩士班 === 96 === Since the implementation of Financial Holding Company Act, a lot of financial institutions carry out cross-marketing on different industries through resource integration, product combination and data sharing so as to provide consumers with one-stop financial serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67776873318276992552 |