| Summary: | 碩士 === 靜宜大學 === 觀光事業學系研究所 === 96 === According to the statistics of Taiwan most important portal site Yahoo, the first five popular keywords in 2007 are, the tenement, the homepage design, the B&B, the human resource bank, and the game. These demonstrated that the relation between B&B and Internet is inseparable. The Chingjing of Nantou County is one of popular scenic spots in recent years. The amounts of B&B increase rapidly, so the demands exceed the supply. For the reason, the purpose of this research is to discuss the current situation and the benefits of using Internet marketing in Chingjing. The finding shows B&B in Chingjing can divide into two types. The owners of the first one have quantities of rooms, so they need more selling channels like using website, portal site of E-commerce, and keyword advertising. The second ones use simple Internet marketing methods like using portal site of Content type. All of the B&B owners consider that the Internet is the most important medium. And the integration of different Internet marketing tools is benefit.
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