The Study on the Relationships among Innovativeness, Perception in New Product and Behavior Intension by Creative Rice Cake
碩士 === 靜宜大學 === 觀光事業學系研究所 === 96 === The purpose of the study is to investigate the relationships among sensory attributes of food, innovativeness, perception in new product and behavior intension by creative rice cake. A Judgment Sampling questionnaire survey was conducted to collect data at one Ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34796261745228527890 |