A Field Study of the Relationship between Website Attributes and Consumer Purchases Intention–Using Conjoint Analysis
碩士 === 靜宜大學 === 資訊管理學系研究所 === 96 === As the popularity of Internet and World Wild Web, more and more on-line websites have been built up to provide users various on-line services and goods. To make sure the on-line websites can meet users’ needs, Internet businesses must be able to determine and u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02895818074664389551 |