The Research of Market Segmentation of Film-induced Tourism
碩士 === 中國文化大學 === 觀光事業研究所 === 96 === Film and TV tourism is a growing phenomenon worldwide. The study aimed to segment the film- or TV-induced tourists by their lifestyle. The differences of the respondents’ socio-demographic profiles and travel characteristics and their travel motivation amo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18635522169465738332 |