| Summary: | 碩士 === 中國文化大學 === 觀光事業研究所 === 96 === Backpacker is a newly developing market in Taiwan. It is important to realize the target consumer before asking for positive benefit from this market. When the economic development steps into experience economy, its emphasis is upon consumer experience. Experience is part of individual’s inward, and will be transformed into memory which engages in the future decision. The travel experience of backpackers has been paid at-tention increasingly. Tain-Cole and Scott (2004)indicate tourism experience is sequential nature, performance quality leads to experience quality, experience quality effect on overall satisfaction, overall satisfaction influence on behavioral intentions. Most of backpakcers tend to seek experience, and call themselves “experience seeker”. Therefore, this study adopt on Tain-Cole and Scott’s tourism experience model, according to the characteristics of backpacker, this research try to replace performance quality and overall satisfaction by experience seeking and memorability. This study is proposed a travel experience model of backpackers.
This study consisted of 20 in-depth interviews with backpackers traveling in Tai-wan, and developed experience seeking, experience quality, memorability and beha-vioral intentions questionnaire by categorized. Data were taken from Taipei YH and Taoyuan international airport, Completed questionnaires were returned by 252 back-packers (100% response rate). Those variables were analyzed by reliability, validity and CFA, all of variables were significantly.
Finally, the results developed that backpackers’ travel experience model. This model is accumulate and sequential process, backpackers interaction with Taiwan’s en-vironment, culture and society, solicit their experience seeking. Backpackers active ob-serve or participate event that induce their response and become experience quality. Experience quality will be transformed into memorability which influence on behavior intentions.
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