Does color inaccuracy really decrease satisfaction? - A study of intangible products
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 96 === Color is an efficacious tool to effect human beings’ life in many ways. It has been used widely and prudently in product design, layout of display windows, fasciae, posters, and mass media to catch people’s eyes and increase their purchase intention. Recently,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08253009615313075051 |