The effect of Lifestyle, Product knowledge and Purchasing Intention-the study of healthy food
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === With change of time, more and more consumers buying products diversification, there are many studies on the impact of consumer purchasing intention factors, and the product knowledge and lifestyle are one of the important factors to affect consumer’s willingnes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75513883206905854002 |