Relationships among managerial philosophy of a peace culture, cross-cultural management, marketing strategies and marketing performance

博士 === 中國文化大學 === 國際企業管理研究所 === 96 === This study is mainly to examine the relationships among managerial philosophy of a peace culture, cross-cultural management, marketing strategies and marketing performance, and the difference of these relationships among British, American and Japanese MNEs’ sub...

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Bibliographic Details
Main Authors: Hsu-Ju, Teng, 鄧旭茹
Other Authors: Tsai-Mei, Lin
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/14336251206688315104