| Summary: | 碩士 === 僑光技術學院 === 管理研究所 === 96 === According to Taiwan Gas Appliances Manufacturers Association, the gas appliances usage rate has reached 95%. Thus the gas appliances manufacturing industry has moved into the mature and stability stage. If we look at Porter’s product life cycle theory he presented in the 1980’s, the next stage this industry will be facing is the decline stage. Therefore, the task of prolonging the mature stage to help the company growth, and the strategies to keep growing, has become an important issue.
Taiwan’s present gas appliances manufacturing industry is slowly showing few leading brands with market domination. Because each company’s product types and functions present great similarity; consumer’s choice will most likely be made based on quality and safety of the product and company’s corporate image. This research will apply case study method and using Hosun Universal Co., Ltd. as an example to analyze company’s business model and both competitive advantages and disadvantages; furthermore, to create a suitable growth strategy. Also using consumer relationship management and brand development as short and midterm strategy planning with execute methods to achieve company growth and sustainable development.
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