The Application of an Innovation Service in Ubiquitous CRM –A case study of Food Service/Restaurant Industry

• Main Authors: Ya-Ting Fan, 范雅婷
• Other Authors: Yu-Feng Lan
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/2kzt2e

碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 96 === With the growing popularity of Information and Communication Technology, industry can use various communication facilities to provide continuing personal service and with interact. Using the real time interaction, industry will keep the satisfactory customer relationship and crate advantages. How effectively use IT to improve traditional business models for food service/restaurant industry is the worth studying topic.This paper is focus on the application of an innovation service in Ubiquitous Customer Relationship Management which will improve customer relationship for food service/ restaurant industry. This research applies to the real time interaction of customers and industry. Ubiquitous CRM greatly promotes the customer satisfaction, marketing effective and helps industry speedily responses to market changes. Industry improves service quality, service style, customer loyalty and business advantages basis on customer demands. Experiment results reveal that Ubiquitous CRM is helpful for industry and customers.