The Policy Argument of Marine Tourism and Recreation in Taiwan – A Case of Ping-Tung Area

• Main Authors: Zong-hao Wu, 吳宗豪
• Other Authors: Ting-lin Lee
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/6yn6ku

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 96 === This research drew current circumstances of Marine Tourism and Recreation in Ping-Tung through data collection and recognized three major issues, with applying William Dunn`s policy argument model and systemic approach, then tried to find out the possible solution of these issues. Three major issues for marine tourism and recreation in Ping-Tung Region are found: 1. The governance mechanism was shown the phenomenon of poly-authorities; 2. The service does not meet the tourists` expectation; and 3. Both culture industry and the tourism industry were unable to be integrated. Regarding to the issues of service, we suggest that Coast Patrol Administration should become the major administration for the ocean issue to solve the phenomenon of poly-authorities. As regards the issues of service, we suggest that the government should collaborate with the industry and the academy to set a standard of service quality for the service provider to follow. In regard to the issues of culture, we suggest that the government should combine culture and tourism together through experience marketing and product placement to make itself different from other.