| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === Product planning decision making will be deep impact following product design, product development, cost, and productivity works in the product development early phase. If people can truly implement product planning works, they must can save product modification and test time in product development phase, and get more and more opportunities to have successful sales. This research will try to analyze design research skills form industrial design team in new product development planning phase of successful new product development projects, and how much impact for successful products and development process. The main results include:
1.The collection of case studies researched has classified twenty-five categories analysis skills, and these analysis skills can be classified nine categories design research analysis by analysis methods and analysis contents again. The nine major categories include: 1. Styling study, 2. Competitive analysis, 3.Product material and technical study, 4.Brand position analysis, 5.Target users, 6.Users feedback, 7.Fashion trend, 8.Scenarios, and 9.Ergonomics.
2.Analysis methods of styling study, product material and technical study, fashion trend, and competitive analysis are the highest used in case studies, it means people need to pay much attention to following items for a successful product design: product appearance design, material using, follow a fashion element or create a fashion element, product specification, and market position should be match market trend and presented advantage. Design research analysis will be difference depends on company’s properties or product categories and properties, and people will use different analysis items and methods for them, so when a company proceed a new project should consider company’s properties, and product categories, properties at the same time to select a suitable analysis method, and that will be save much time for a new product development.
3.From analysis results we get that industrial design team of case studies they all joined new product development planning phase and provide positive effects. The effects are included: helping company to proceeded brand position, product design, and define product identification form design’s viewpoint. Besides, people can communicate with other departments to discuss technical issues, share market information, and truly understand product spirit and product story in the product planning conference. Design team can present their ideas to decision maker and other departments of company to understand their ideas and support to complete the product design.
4.The research results strongly suggest that industrial design team should join design research analysis works in new product development planning phase, that will be helpful for a new product development design communication and development, and designers can truly understand product spirit and story.
|
|---|
