The technique of product identity for brands–Taking ceramic industry in Taiwan as examples
碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === Product identity is the norm that industries set up to create a consistent image among diverse product series, and a crucial factor linking business philosophy and the property of product design. Although only one of many links within corporate identity system (C...
Main Authors: | Cheng-jui Yu, 余承叡 |
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Other Authors: | Wen-chih Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/56740270159954071276 |
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