| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 96 === Business with the cycle of growth, a business manager in the company for growth-oriented, the pursuit of breakthrough innovation should be a last resort only to the growth strategy. Looking at the existing industry, as in a baseball game in the mind to hit a grand slam home run, or betting on horse races encumbered 3-0 (trifecta), the full pursuit of innovation is very exciting.
Management of innovative content including: Business innovation, product innovation, strategy, and management innovation. In this highly competitive business world of survival, excellent operating performance is a necessary condition. If there is no Toyota Management innovation, or innovation of the management of IKEA, a breakthrough business model innovation, and innovation to create operating decisive long-term advantage to dominate the European market ever Irish low-cost airline Ryanair, Apple's iTune Music Network ,Spain Zara fashion stores cheap clothing, as this can be killer business model of innovation strategy to create billions of dollars in market value, a unique business model than even go beyond the conventional management system to easily receive and measures against opponents. When Wal-Mart and Costco more good target department stores, JetBlue, Southwest Airlines spared become more learning and imitation like transcendence.
This study on the management of innovation against Lifestyle Group shares rose 34 percent, or quality index is three times the semiconductor index, Goldman Sachs Linruishi credit is the United States Securities analysts said: The next five to 10 years, investment quality fashion listed companies are the best idea.
Clothing industry and the luxury goods industry, the product features, but the connotation of business such as poles apart from the same and different, it is in the forefront of the following fact, play a new value creation - Management Innovation.
Value Innovation pursuit of the company's growth brings in the best interests of shareholders. And the values of innovative sources come from?
The value of innovative technology-based industries are the main products mainly for technological innovation, industrial competitiveness and differences of the results, allowing for more complex functions, operating profits are getting low, it is the expectations of the operators?
Looking at all the industries, and operating efficiency is not high technology industry's leading high-tech industry, but most people unconsciously affected by the Luxury goods & fashion industry, why?
Value Innovation in the process of innovation which can bring the greatest operating efficiency?
This study through case studies, collection, collation of official information, primary data and secondary data, the depth of management to make value creation strategy for the brand competition by the benefits that may be obtained, and may have to face the problem . Following the main purpose of this study:
1. Management Innovation on the brand value of the correlation.
2. Brand value innovation in the management of innovation results in a considerable influence.
3. Management innovation is the business performance and enhances the value of the key enterprises.
4. Management innovation of enterprises operating performance and enhance the value of enterprises to provide alternative learning industry reference.
In this study, in various stages of enterprises should be accompanied by different innovation process to create sustainable shareholder value and purpose. In this study, the values of innovative Luxury goods & fashion industry for research objectives by the value of innovation is the business performance and enhance the value of the key enterprises. This study on the value of enterprises at home and abroad and innovative literature and the practical experience of industry, Management innovations on business performance and business value of upgrading to provide an alternative industry reference
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