A Study of Competition Strategies for the Telecommunications Industry - a comparison between Taiwan Mobile andFareastone Telecommunications

• Main Authors: Li-Ying Lin, 林莉瑛
• Other Authors: Shang-wu Yu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/80444149670182551180

碩士 === 國立臺灣科技大學 === 資訊管理系 === 96 === Mobile telecommunication license was opened to private companies since 1997. Number of customers in mobile market dramatically increased from 4.46% to over 100% in short five years. Since 2003, mobile market gradually reached ceiling and revenue gradually decreased year by year. What did the role of mobile operators in the life cycle of market change? What performance effect to mobile operators by different strategies? The major direction of this thesis is to find out the key success factors of telecommunications industry by case study of qualitative methods. Summarize the strategies of key successful factors and review the performance effect from strategy activities in study cases by the theory of Michael E. Porter. Also, summarize the opinions and comments from mobile telecommunication experts. Connect the relationship between company strategies and key successful factors in Telecommunications Industry. Successful company must have successful factors. This thesis could be a reference for executors’ strategies making in Telecommunications Industry.