| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === Customers are used to disposing the strollers they don’t use anymore directly, or give it to others (reuse). In the case of disposal, because customers aren’t familiar with the assembly of the strollers, so few of them will recycle the strollers. In the case of reuse, because the birthrate has been decreasing, and the ages of the parents has been increasing, parents have strong economical base and are willing to spend more money on baby products, so reusing the strollers also isn’t common.
Base on the special using preference of strollers and the importance of environmental protection, we apply case study method to explore how Company H deal with its reverse supply chain (RSC) products in order to not only maintain its customer satisfaction, but also fulfill corporate social responsibility and obey the related laws.
After exploring the RSC processes of Company H and its benefits, we have the following conclusions:
1.Before Company H applied the RSC processes, they only focused on forward supply chain.
2.In order to pursue higher quality of after-sale service, fulfill corporate social responsibility and obey the related laws, Company H began applying RSC processes.
3.The RSC processes of Company H are focused on 4R activities.
4.There were some difficulties on applying RSC processes, for example: the number and timing of RSC products are uncontrollable, the RSC products are still usable, the limitation of warehouses, and the different quality standard with recycle company.
5.The tangible benefits of RSC are limited, but the intangible benefits are infinite.
We also have following suggestions:
1.Outsource the RSC processes.
2.Computerize the data of RSC.
3.Control the cost of RSC.
4.Set KPI for RSC.
5.Customers teaching and popularization.
6.Support for government.
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