| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === This study attempts to discuss that how do the semiconductor sales companies develop or keep their own core confidence and competition to get their further survive. The purpose in this research is on providing a local case about business model of the semiconductor sales companies.
Case study is the study method this research adopts, by way of face-to-face interview several times and information collection between the periods of research.
Base on above, this research identify the conclusion about key business skills of Sertek company is shown as below,
Business strategies:
1. Establishments of Vendor Management Inventory system:
VMI system is the core ability of semiconductor sales companies and current trend in semiconductor channel industry. To get a grip of customer and market information is necessary for avoiding risk. Sertek get valued clients by a excellent VMI system.
2. Developments of new production lines and new markets:
The life cycle of semiconductor component is generally short, it cause sales companies need to develop new production lines and markets continuously. R&D team, technical skills and VC resource are the main points for evaluating agencies. Sertek develop the new product “NB camera” make the advantage of revenue. The revenue are added from 200 million, 2005 to 3000 million, 2007, it is 15% of total revenue in 2007.
3. Risk management of Account receivable factoring:
Under the extremely small amount of the capital, the semiconductor distributor is not only expanding the turnover by seeking circulating fund but also through the account receivable. Also by establishing the long-term cooperation with customers, the distributor will make more favorable interest rate with bank. That will also increase the profit. The risk is relatively high for small and medium-sized enterprises to receive credit line from bank. They will have to cooperate with large scale enterprise in order to negotiate with bank. Sertek’s deduction has purchased the AR Factoring. The average turnover days are reduced from 41 days, 2006 to 28 days, 2007. The total amount receivable from January to October of 2007 is about 39,700 million. The income through the account receivable is 23,900 million, it is 60% of the total account receivable.
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