A Study of Design Quality and Consumer Satisfaction for Mobile Phone

碩士 === 國立臺灣科技大學 === 工業管理系 === 96 === In this fierce competitive market, it’s important to understand consumers’ expectation and satisfaction, to avoid the service quality gap which causes the loss of customers. As a result of this study, we received 184 valid questionnaires from mobile phone users....

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Bibliographic Details
Main Authors: Yi-Li Wang, 王奕立
Other Authors: Wen-Dwo Yang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/76478229987332397967