A Study of Collage student’s Internet Demand and Media Literacy : The Mediation Effect of Interrelationship

• Main Authors: CHIU YIN CHIEH, 邱音潔
• Other Authors: 韓豐年博士
• Online Access: http://ndltd.ncl.edu.tw/handle/84617148993976451374

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 96 === Abstract Information and Technology improvement has been driving a booming environment in web media and creating a flat world, global village. Internet activities and demanding becomes a critical subject, due to diversified web media available in our surroundings. The backgrounds of this research mainly focus to understand the correlation between web media demanding, social relationship and media literacy among collage students in Taiwan. Furthermore, it is to validate the mediation effect of social relationship over web demanding and media literacy. The results from study are as follows:1.The social standing of college students are directly influenced by their personality, family background and their working experience.2.The average male college students have higher media literacy rating than female college students. This is probably due to the fact that male are more rational minded than the female students.3.Media literacy of internet media can only be improved via interpersonal interaction. By analyzing the different characteristics, interrelationship and media literatcy of the two media (traditional, internet), this research will assist the media industry and academia to gain more insight of the internet media. Keywords: Interrelationship,Collage student,Mediating Effect,Internet,Media Literacy