Cultural Values in Taiwan’s Television Commercials
碩士 === 國立臺灣藝術大學 === 應用媒體藝術研究所 === 96 === In this thesis, 2,310 Taiwan television commercials from TTV, CTV, CTS, and FTV have content analyzed to identify cultural value, appeal, product category, target audience, and usage of other culture that dominate Taiwanese television advertising. The finding...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65280895534840194964 |