| Summary: | 碩士 === 國立臺灣大學 === 衛生政策與管理研究所 === 96 === Objectives: The cosmetic surgery industry has flourished in recent years. Although there is a substantial amount of research on the subject at the moment, there is still no enough on attitude toward cosmetic surgery among male and female adolescents. Therefore, the purpose of this study is to understand factors related to the attitudes toward cosmetic surgery among junior high school students.
Methods: This research used purposive sampling to obtain sample population, which included grade seven and eight students in one junior high school in Taipei, Taiwan. A total of 716 subjects were returned (male 333 and female 383), rate of completion was 89.5% (716 out of 750). Six questionnaires (body image scale, significant others influence scales, media information scale, media literacy scale, self-concept scale and cosmetic surgery attitudes scale) were used to collect the data.
Results: (1) subjects’ appraisal and action intention of cosmetic surgery were low; (2) Peer’s attitudes toward cosmetic surgery and the tendency to focus more on talent than beautiful were related to attitudes toward cosmetic surgery among male subjects; (3) peer’s attitudes toward cosmetic surgery, perceived importance of appearance, agreeableness with media information, disagreeableness with media information, tendency to focus more on talent than beautiful and negative self-concept were related to attitudes toward cosmetic surgery among female subjects; (4)only a third of the subjects mentioned the agreeableness with the appearance of the celebrities, and male students preferred the tall and muscular physical appearances and female students preferred the skinny physical appearance. In terms of overall attitudes toward cosmetic surgery, female students who did not pay attention to celebrities and liked themselves more and had less intention to have cosmetic surgery.
Conclusions: The research found that although most of the subjects’ appraisal and action intention of cosmetic surgery were low. However, contrary to common belief, male students’ appraisal and action intention of cosmetic surgery were higher than female students’.
The above findings suggest that schools should help both male and female students to establish healthy attitudes toward body image and increase media literacy. The mass media should also be more careful about the kinds of cosmetic surgery messages that are being presented to the public.
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