The influence of social media on consumer’s purchasing decision and producer’s reaction
碩士 === 國立臺灣大學 === 國際企業管理組 === 96 === Internet has dramatically changed modern world and the way people communicate. As consumers shift their daily activities to online environment, the traditional one-way advertisement (TV or Newspaper ads) starts to lose the power of influence. With Web 2.0 appli...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26061445029981739619 |