Expert or Star: Use Product Class Knowledge and Social Tie to Discriminate the Types of Opinion Leaders.
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === The interpersonal communication is one important source of product information which consumer respect for, and it is the most efficient marketing strategy to deliver product information through positive Word-of-Mouth. Opinion leaders play a key role in interpers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44524047111252978365 |