Factors Affecting the Magnitude of Correction for Endorser Effects:Endorser''s Image and Market Performance of the Target Product
碩士 === 國立臺灣大學 === 商學研究所 === 96 === In the current study, the Flexible Correction Model was applied to the consumer behavior field. According to this model, people with motivation and ability would execute correction behavior, and the direction and magnitude of correction behavior would base on their...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93782375982001281348 |