| Summary: | 碩士 === 國立臺灣大學 === 商學組 === 96 === For the past two decades, Taiwan companies create a lot of “No. 1” at electrical industrial in the world. The driving force behind for such glorious achievements is the IC (Integrated Circuit) distributors, which provide various solutions, sufficient technical supports and aggressive prices to help driving the market.
During 1990~2000, it was obviously a good time for IC distributors. Most of the distributors enjoy the revenue growth and super profit. However, the rapid expansion of Internet and powerful searching engines from service providers, all of the products and prices information are relatively “transparent” comparing with 10 or 20 years ago. The IC distributors could not manipulate either the product information or price between IC venders and customers as usual. At the meantime, the manufacturing companies get more bargain power when the purchasing volume increases and the IC distributors sacrifice their profits when they want to bid for the business at manufactures.
As the case study in this paper – Alltek Technology, she is a middle size IC distributor in Taiwan and devote in telecom, data communication and wireless fields with technical expertise. During the past five years, the revenue grows rapidly at Alltek Technology, yet the profit also decreases tremendously. Nevertheless the EPS still keeps at NT$2~3. For diversifying the company operation and creating more business for companies, Alltek fully utilize her advantages at R&D, marketing and price advantage from venders to have “marine products” where the majority of Asia companies are not familiar with.
In this paper, it utilizes Porter’s 5-force analysis, SWOT and Blue Ocean Strategy to develop the proper strategy for Alltek Technology. With the strategy, it is expected it will help Alltek Technology to enhance the company competitive in IC distributors for coming years. It is also expected this paper to be a good reference for other IC distributors to have their own strategy.
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