| Summary: | 碩士 === 國立臺灣大學 === 企業管理碩士專班 === 96 === Internet and mobile communication are two of the most important trends in recent years. Although people have also talked about mobile Internet for a few years, there was not really a mobile Internet, except NTT DoCoMO’s i-mode demonstrated some kind of success. But as technologies and business models keep evolving; those prerequisites for integrated user experience and a true mobile Internet are getting mature. Under this new circumstance, the mobile Internet will have an open ecosystem for third party applications and devices.
There are many value chains of different industries involved in the open ecosystem of mobile Internet 2.0. In this thesis, these industries related to mobile Internet and those business wars happened between players on these value chains are first described. Then the evolution of mobile Internet from a closed ecosystem to an open one will be introduced. This research proposes a value network, derived from related value chains jointly, to provide an overview of the open ecosystem of mobile Internet 2.0, for better understanding the multiple relationships of cooperation and competition between these players.
Based on the knowledge of the value network of mobile Internet, the initiatives and their strategic implications of some important players or companies will be analyzed for further comprehension of the current and future development of the Mobile Internet 2.0. The cases analyzed in this research include mobile operators, Google, Yahoo, Microsoft, Nokia and Apple. In addition some advices are also provided to smaller players or new participants.
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