| Summary: | 碩士 === 國立臺灣大學 === 心理學研究所 === 96 === The indigenous approach becomes more important recently, but the research about Chinese culture is still received less attention in the OB field. Social orientation (SO) is the social cultural values an individual holds in Chinese society, with four dimensions: familistic-oriented, relationship-oriented, authoritarian-oriented, and other-oriented. Using a sample of 902 employees from 35 Taiwan and Mainland China organizations and adopted a cross-level model to examine the effects of individual SO on employee organizational citizenship behavior (OCB) and the cross-level moderating effects of organizational culture. The results showed that SO had partial main effects on OCB, including authoritarian-oriented on altruism, relationship-oriented on general compliance, and other-oriented on OCB. One dimension of organizational culture, respect for employee, weakened the relationship between authoritarian- and other-oriented and altruism, but strengthened the relationship between familistic-oriented and altruism. Another dimension, performance-oriented weakened the relationship between familistic-oriented and altruism and other-oriented and general compliance. Conservation-oriented strengthened the relationship between familistic-oriented and altruism, authoritarian and other-oriented and general compliance, but weakened the relationship between other-oriented and altruism. Furthermore, we found in performance-oriented organizations, the altruism was higher, and conservation-oriented organizations, the general compliance was lower. Finally, the contributions, limitations and future research direction are also discussed.
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