| Summary: | 碩士 === 國立臺東大學 === 健康促進與休閒管理碩士在職專班 === 96 === The main purpose of this case study is to qualify the tourist’s leisure experience. The objects of study are the visitors to Taitung Country Li-Jai Lin Dao rural community. There are 5 main purposes:
1. Analysis of the leisure resource features of Li-Jai Lin Dao.
2. Understanding the type of leisure experience of Li-Jai Lin Dao.
3. To qualify the differences of the tourist’s images and leisure experiences according to differences of background.
4. To study the relationship between the tourist’s images and their experiences.
5. This case study, hopefully, will be helpful to the government or other organizations or parties who interested in the study of this issue.
This case study is carried out using document study, in depth communication and questionnaires to understand the types of resource features and experience activities of Li-Jai Lin Dao and to study the leisure experience of the tourists. The result found that differences of personal backgrounds result in differences in tourism image. It is quite obvious the differences in background cause the differences of leisure experience.
According to the results of this case study, we would like to offer some suggestions. Firstly, improving marketing by using the “5 strategies” to set up a model from this model we can develop the experience orientation of the tourist. We can also use the 5 steps to plan activities to better satisfy tourist demand. The environment of the whole community could be improved regarding traffic control devices and also variety of accommodations for the tourist. We suggest the organization of a service foam to provide guiding and interpretation services. Also, more information regarding available activities should be offered to the tourist.
This case study is not perfect but can act as a starting point for further study to aid government in the development of tourism resources.
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