The Association of brand equity, business performance and business value
碩士 === 國立臺北大學 === 會計學系 === 96 === Considering the fact that most researches on brands all focused on the relevance between financial performance and brand equity, which did not take into account the effects of the performance for other operational aspects, this report, therefore, will take the appro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38740633142752809621 |