The research of Taiwan CPA Firm’s value of brand name －Big 4 of international Accounting firm
碩士 === 國立臺北大學 === 會計學系 === 96 === In the past, literatures of brands and related research are more focused on the manufacturing and information industries, rather than service industries, especially brand value of accounting professionals. Some research on brand of accounting professionals emphasize...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91576917634624297565 |