| Summary: | 碩士 === 國立臺北大學 === 合作經濟學系 === 96 === As we all knew that H5N1 first outbreak of human infections is in the Hong Kong in 1997, there were six persons died in this outbreak. At present, most human cases are occurred in Asian countries, such as Cambodia, China, Indonesia, Thailand, Turkey, and Vietnam, but not including Taiwan. That is why people in Taiwan consequently do not pay significant attention to Avian Influenza, as the potential hazard for them in the future. This study tries to examine the influence of locus of control and risk perception on coping behavior for Avian Influenza. The questionnaire surveys and Structure Equations Modeling (SEM) were used to analyze and verify the proposed hypotheses. Participants of this study were including 269 experts, 819 poultry farmers, and 252 consumers. The survey results indicated that people with internal locus of control personality trend to adopt much coping behavior. In addition to locus of control, the outcomes also supported that the more risk people perceived Avian Influenza, the much coping behavior will be adopted.
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