Autotelic Need for Touch, Affective Response, and Persuasion:The Moderating Role of Country-of-origin image
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Prior research has assumed that the opportunity to touch products increases affective response and persuasion, but it neglects the moderating role of country-of-origin image (COI). This study tries to fill the research gap and comprises a total of 360 housewives a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05791793280054240335 |