A Study of the Relationship between Store Image and Purchase Behavior, Customer Loyalty
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Wilson（1993）indicted that store image is the important determinant of successful retailing strategy. Thus, the retailer intents to find out the competitive advantages to gain the market share. We proposed a model of purchase behavior and customer loyalty based o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97694071988938923071 |