The Influence of Integrated Marketing Communication on Perceived Service Quality and Satisfaction – A Case of Lao-Dong Beef Noodle Attending the Taipei Beef Noodle Festival
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Since 2005, Taipei international beef noodles festival was get a good response by the public, and promoted beef noodle to be a popular food. At that time, the Lao-Dong Beef Noodle won the third of A-list beef noodle shop at network on-line votes, and won the champ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38439229729767130683 |