A Study of the Relationship between the Viewing Motivation toward the TV Program Sharing Tacit Knowledge and Personal Professional Image Shaping– The TV Program “Queen” as an Example

• Main Authors: Shao-Chen Tsai, 蔡少宸
• Other Authors: Chao-Yun Liang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/59099489708853443335

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 96 === The research focuses on the TV program “Queen” in Taiwan which is about fashion and beauty. The main purpose of this study is to investigate the viewing motivation toward the TV program about fashion and beauty, the factors in personal professional image shaping on the TV program about fashion and beauty, and the relationship between the viewing motivation and personal professional image shaping on the TV program where people share their tacit knowledge with others. The research method of this study is questionnaire survey. The first part is to understand the viewing behavior of the TV program viewers. The second part is to examine the viewing motivation. The third part is to analyze the viewers’ cognition of the tacit knowledge and the concept of profession within the TV program. The forth part is about personal profiles of the viewers. The main results reveal as follows: (1)The primary viewing motivation is about information gathering. (2)The professional image of the instructors on the TV program mostly comes from their rich related experiences. (3)A highly positive correlation with significance exists between the viewing motivation and the recognition of professional image of the instructors on the TV program.