A Study of the Relationship between the Viewing Motivation toward the TV Program Sharing Tacit Knowledge and Personal Professional Image Shaping– The TV Program “Queen” as an Example
碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 96 === The research focuses on the TV program “Queen” in Taiwan which is about fashion and beauty. The main purpose of this study is to investigate the viewing motivation toward the TV program about fashion and beauty, the factors in personal professional image sha...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59099489708853443335 |
| Summary: | 碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 96 === The research focuses on the TV program “Queen” in Taiwan which is about fashion and beauty. The main purpose of this study is to investigate the viewing motivation toward the TV program about fashion and beauty, the factors in personal professional image shaping on the TV program about fashion and beauty, and the relationship between the viewing motivation and personal professional image shaping on the TV program where people share their tacit knowledge with others.
The research method of this study is questionnaire survey. The first part is to understand the viewing behavior of the TV program viewers. The second part is to examine the viewing motivation. The third part is to analyze the viewers’ cognition of the tacit knowledge and the concept of profession within the TV program. The forth part is about personal profiles of the viewers.
The main results reveal as follows:
(1)The primary viewing motivation is about information gathering.
(2)The professional image of the instructors on the TV program
mostly comes from their rich related experiences.
(3)A highly positive correlation with significance exists between
the viewing motivation and the recognition of professional
image of the instructors on the TV program.
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