The Study of User's satisfaction for interactive function of the real estate media website

• Main Author: 何英碧
• Other Authors: 楊美雪
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/28984086484980153668

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 96 === With continuing advance of information technologies and wideband technologies currently the websites of the real estate agents applied precise searching engines and multi-media technologies to provide digital housing object information on line. In view of the interactive prospect the research compressed the interactive functions of the website to 7 categories and 39 items. I applied the content analysis to analyze the interactive functions of the web site.In addition through a network questionnaire investigation I tried to understand user's expect value and satisfaction and wiliness of communication via the websites. According to the result of the content analysis presently the functions of“feedback”and“individualizing choice“is comparatively insufficient.The different business domains have different attitude toward the selections of the interactive functions.The overall web-site performance for the direct-sales housing agent is best among other similar kinds. The function of “feedback” and“individualizing choice”was proven worst performance among other functions. The founding of study proved the following. (1)The users with different education and the different level of monthly income have different expect value toward the materials collected and information offered by the web site. (2)Users with different experiences of using inter-net have different expect value on“the function of customer support”. (3)The expect value varied with perception of networking users with different experience of using internet and the similar housing web sites.The expect value was also effected by weekly consuming time of using such a website. (4)The expect value of“interaction of user's interface“ varied with perception of users consuming different length of time on browsing the website of housing agent. (5)Users at different ages have different satisfaction on overall web-site and on each function of“ interaction user’s interface“ ;“the function of customer supporting ”and“the method of displaying housing object”. (6)Willingness of communicating through the web site varied with user's age, education and consuming time on the web site. (7)The relation was proven positive among satisfaction on the interactive function;” overall satisfaction” and“willingness of communicating” through the web site. The research suggested the web site providers should enhance the functions of“feedback”and“exchange function” and“individualizing choiceas priority.Furthermore they should provide user’s forum for exchanging viewpoint and offer customizing service.Users valued“housing information”highly,therefore;they should set a quality control system.The website should plan the different content and the different way of promotion aiming at target groups, enabling to increase wiliness to use the website.