A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 96 === Television stations have a large number of news content and valuable information. Solving--or at least managing--this problem is the “bread and butter” of Media-asset management (MAM), also know as digital-asset management (DAM). These systems and software produ...
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ndltd-TW-096NTNU57270062015-10-13T14:08:13Z http://ndltd.ncl.edu.tw/handle/32389176147022257907 A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies 兩岸三地電視產業媒體資產管理系統的發展與應用之研究 張萬成 碩士 國立臺灣師範大學 圖文傳播學系 96 Television stations have a large number of news content and valuable information. Solving--or at least managing--this problem is the “bread and butter” of Media-asset management (MAM), also know as digital-asset management (DAM). These systems and software products are designed to help individuals and organizations to store, organize, repurpose, and manage their digital assets. Their value lies in their ability to save time and money (Poter, 2002). CNN has already adopted the solution of IBM and Sony Company, and constructed its media assets management systems to manage the huge volume of audio-visual materials. In fact, there are many TV stations, film or advertising companies facing this challenge. Most companies are trying to extract more benefits from the digital contents, whether they are articles, recording files, films or photos. For understanding the reasons of adoption, the benefits to workflow, and obstacles in developing systems of media asset management in cross-strait’s television stations, this researcher utilized in-depth interviews and the modified Delphi method. The researcher based findings on the collected references and conducted interviews to survey the administrators, program producers and engineers in cross-strait’s TV stations. The modified Delphi method--by means of surveying the opinions of the MAM’s experts and the scholars of communication technology--analyzed the adoption reasons, resulting benefits of workflow, obstacles, necessary resources, and trends of the application and development of media asset management systems. 楊美雪 2008 學位論文 ; thesis 207 zh-TW |
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碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 96 === Television stations have a large number of news content and valuable information. Solving--or at least managing--this problem is the “bread and butter” of Media-asset management (MAM), also know as digital-asset management (DAM). These systems and software products are designed to help individuals and organizations to store, organize, repurpose, and manage their digital assets. Their value lies in their ability to save time and money (Poter, 2002).
CNN has already adopted the solution of IBM and Sony Company, and constructed its media assets management systems to manage the huge volume of audio-visual materials. In fact, there are many TV stations, film or advertising companies facing this challenge. Most companies are trying to extract more benefits from the digital contents, whether they are articles, recording files, films or photos.
For understanding the reasons of adoption, the benefits to workflow, and obstacles in developing systems of media asset management in cross-strait’s television stations, this researcher utilized in-depth interviews and the modified Delphi method. The researcher based findings on the collected references and conducted interviews to survey the administrators, program producers and engineers in cross-strait’s TV stations. The modified Delphi method--by means of surveying the opinions of the MAM’s experts and the scholars of communication technology--analyzed the adoption reasons, resulting benefits of workflow, obstacles, necessary resources, and trends of the application and development of media asset management systems.
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楊美雪 |
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楊美雪 張萬成 |
author |
張萬成 |
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張萬成 A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
author_sort |
張萬成 |
title |
A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
title_short |
A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
title_full |
A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
title_fullStr |
A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
title_full_unstemmed |
A Study of the Development and Application of Media Asset Management (MAM) Systems in China, Hong Kong, and Taiwan's Television Companies |
title_sort |
study of the development and application of media asset management (mam) systems in china, hong kong, and taiwan's television companies |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/32389176147022257907 |
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