An analysis on the front page photos on the daily newspaper "Apple Daily"-- uncovering their style and deeper meaning

• Main Author: 林淑欣
• Other Authors: 劉立行
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/89498530625836723935

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 96 === Since Apple Daily published in Taiwan, the editors of Apple Daily have used a lot of photos on the front page to attract the readers. It not only impacts on the local publishers but also changes the ways of seeing. This research is based on the photos that Apple Daily used to be the front page news, to find out what the messages Apple Daily passed to the readers are. Moreover, sign elements of the photos are discussed to uncover the style and the meaning that Apple Daily has been trying to convey. The sample of this research is from system sampling from May 2003 to May 2007. The study approaches content analysis and semiotic analysis. Firstly, the contents of the sample are analyzed to find out the messages of the Apple Daily's front page photos. The sign elements of the photos are collected through constructing a category. Then, with the result from content analysis, some samples are selected for semiotic analysis. To sum up, there are six main sign elements of the front page photos that Apple Daily used. They are "the combination of collage," "people," "agonizing," "death & dread," "bloodiness & violence," and "symbol." Three steps Apple Daily makes to the readers are also found. They are "excitement," "reconstruct the incident," "involving readers to become participants." After making a comprehensive survey of Apple Daily presenting photos, this paper points out six sign elements and three steps.