The Research of 2008 Taiwan Expo Logo and Poster Design

• Main Author: 陳鶴勳
• Other Authors: 林磐聳
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/tcjyz9

碩士 === 國立臺灣師範大學 === 美術學系 === 96 === In this thesis, the study of reference model between Logo Design and Poster Design on the Exposition Visual Design are presented. It consists of three topics: 1.The history of World Exposition. 2.The analysis of successive World Exposition’s Logo and Poster Design. 3.The creation of 2008 Taiwan Exposition’s Logo and Poster Design. In the first theme, the Expo will present interpretation of the meaning and identity through the discussion process of the World Expo, so that readers can understand the significance of the Expo purpose, function and development. In the second theme, the external visual image of the World Expo will be the important media of public awareness and memory. Furthermore, the Logo and Poster Design are important parts of a design, we can explore its significance, evolution, characteristics, the understanding of design element and time trend through the analysis of the previous World Expo Logo and Poster with the composition and style, draw conclusions and design model, so as to provide reference for creative design. In the third theme, We analyze the strategy between the period of Japanese rule in 1935 "before the 40th anniversary of Taiwan's political Fair" and the subject of this thesis "2008 Taiwan Exposition", to establish design strategy after understanding of differences performance practices. Besides, the 2008 Taiwan Exposition’s Logo and Poster Design are presented which combine the reference of foregoing findings and the light of the 2008 Taiwan Exposition’s strategy. Finally, the Expo will be concluded in respect of design and development, the recommendations of visual design will be provided for countries in the future related to the large Expo, the exhibition of creative research will be provided for the relevant areas of academic research or creative reference. Keywords：Exposition, Taiwan Expo, Logo, Poster Design.