A Study of Museum Membership

博士 === 國立臺灣師範大學 === 美術學系 === 96 === One of the trends in museum development today is for museums to strengthen their marketing efforts. They do this by using various marketing strategies to win the public’s support and recognition. In other words, no matter if it’s in the manner of administration or...

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Bibliographic Details
Main Authors: Stanley Show-lai Wang, 王壽來
Other Authors: Kuang-nan Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/64845149920926385180