Evaluation of Brand Equity by Fuzzy Theory -A Case of TFT-LCD TV Industry

碩士 === 國立臺南大學 === 科技管理研究所碩士班 === 96 === The Ministry of Economic Affairs drew up the two trillion and twin star industries development plan in 2000, including thin film transistor liquid crystal display(TFT-LCD) and semiconductor industries. The TFT-LCD industry plays an important role in TFT-LCD T...

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Bibliographic Details
Main Authors: Li-ya Huang, 黃莉雅
Other Authors: Yi-chen Lin
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/89578198206147985341