產品核心特性如何影響低深思可能性人群對產品的評價-以訊息處理流暢度為中介變數
碩士 === 國立清華大學 === 科技管理研究所 === 96 === Numerous attempts have been made by researchers to investigate the effectiveness of the advertisements through ELM theory. Although some researchers have devoted to discuss the relationship between the messages and the level of involvement to examine the effects...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/13431844051226960823 |