| Summary: | 碩士 === 國立臺灣體育學院 === 體育研究所 === 96 === The purposes of the research were to explore the origin, the situations of local performers’ and local people's participation and their approval, and the effects of the recreational activity, “Music Salon of Historical Sites,” through interviews, observation, questionnaire and content analysis. Some comments are then given in the conclusion.
1. The two purposes of the activity are to cooperate with the policy of making the historical sites alive and cultivate the local performers. 2. There are diversified music styles in the programs. Admission to the program was decided by the satisfaction of the audiences, so that the performers were both amateur and professional. Most people indicate that the promotion of music salon is not valid, so that the participation is not popularized. And it’s not easy to obtain the information of the activity. But most of the people approve the activity and support it to hold popularly. 3. The activity brings the economic benefits, including the ticket income of the historical sites and the increasing opportunity of the performers. Besides, it also brings some invisible benefits, such as acquire the local people’s approbation, enhance the residents’ living culture and the city image, reinforce local feature of the cultural tourism. 4. Analyze the activity by SWOT, and offer some strategies as a reference to the relevant departments and future event holders.
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