The Study of the Relationships among Strategic Orientation, Market Knowledge Competence, Customer Relationship Management Capability and Innovation Performance－ A Resource-based View

• Main Authors: Wang, Ya Fung, 王雅芳
• Other Authors: Chang, Shih-Chia
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/31681215702445356685

碩士 === 國立臺北商業技術學院 === 商學研究所 === 96 === Title：The Study of the Relationships among Strategic Orientation, Market Knowledge Competence, Customer Relationship Management Capability and Innovation Performance－Resource-based View Pages：87 School：National Taipei College of Business Department：Graduate Institute of Business Administration Time：July, 2008 Degree：Master Researcher：Wang, Ya-Fang Advisor：Dr. Chang, Shih-Chia Keywords：Strategic Orientation, Market Knowledge Competence, Customer Relationship Management Capability and Innovation Performance As a result of the circumstances of fierce competition and rapid growing knowledge norm, a major challenge for all business is to make good use of the organizational capabilities and constitute proper strategy, and doubtless it is also the only way for them to establish and maintain competitive advantage. Although the increasing importance of this issue, little has been done in the literature in examining the relationships among strategic orientation, market knowledge competence, customer relationship management capability and innovation performance of the fimes. Otherwise, although RBV has emerged, there are a few empirical researches discussing the issue from this perspective. Therefore, This study bases on the argument about RBV. After reviewing the literatures, this paper attempts to fill the gap in the literature by developing one hypothetical model and six rival models to identify the key determinants and to examine the relationships among these determinants, the strategic orientation, and the innovation performance of the fimes. Four constructs, i.e. strategic orientation, market knowledge competence, customer relationship management capability and innovation performance are included. Comparing the goodness of fit and chi-square difference between hypothetical and rival models, the model6 has the best model fit. This study explores role market knowledge competence and customer relationship management capability as mediators between strategic orientation and and innovation performance of 151 Taiwan’s technology firms. Use LISREL test research framework. According to our research results, the factor of customer relationship management capability is the important factor for Taiwan’s technology firms to improve on. The market knowledge competence and customer relationship management capability are the mediating variables between strategic orientation and innovation performance. As a result, the manager should consider how to conduct market knowledge competency and customer relationship management capability to improve innovation performance. Finally, make future research direction for the integration of related fields in the theory and practices.