屏東加工出口區招商策略之研究

• Main Authors: Yan-chiaw Lu, 呂燕教
• Other Authors: Bo-wen Jeng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/22qk24

碩士 === 國立中山大學 === 公共事務管理研究所 === 96 === Abstract In the theory of Economics, investment can bring about Multiplier Effect to the whole GNP, no matter in employment, national income, and even economic growth rate, with an uprising influence. Therefore, every country in the world that hopes to develop economy will do all the best it can to attract investment in order to promote economic prosperity. So, establishing an Export Processing Zone (EPZ) is one of the most used ways when the developing countries want to develop economy. Taiwan has set up its EPZs for more than 41 years. The EPZs have played an important role in the national economic development, have laid down an exemplary foundation for Taiwan’s export processing industries, and have written down a footnote of an ideal model in Taiwan’s economic miracle. But due to the changes in economic situations both domestically and internationally, the magnet effect of mainland China’s so-called ”World Factory” and the establishment of Special Economic Zones in many countries around the world, the investment environments of export processing zones in Taiwan have all suffered a hardship gradually and the competition of attracting investment has become more fiercely from day to day. Luckily enough, the in-zone enterprises have continuously transferred the industrial structure to cope with the industry’s economic changes from the traditional industry’s labor-intensive pattern to the industry cluster in capital, technology and knowledge-intensive patterns. Also, the governments have changed in systems and adjusted the functions constantly so that the enterprises can keep growing and sustain their operations. The paper collected the related plans, documents and secondary data of EPZs’development, regional industrial development, Ping-tung county’s industrial development and the current situations of PEPZ, and then makes the conclusions and analyses, In addition, the paper analyzes the strengths and weaknesses, possible opportunities and threats of inside and outside of the PEPZ by SWOT analysis, and investigated the non-engaged investors by face-to-face interviews about the reasons that they don’t invest in PEPZ for the reference of making the recruiting strategies, and then made questionnaires to the representatives of industries, government officials and scholars in universities by Delphi Method, so as to obtain the primary data and collect and analyze them. The paper quoted some of the researches in regional advantages of industrial models from Professor Wu Chi-hua and Dr. Tsai Jin-kun to analyze the industrial advantages of Ping-tung county, Kaohsiung city and Kaohsiung county, and all of the Export Processing Zones. By making references from Input-Output Tables of the Executive Yuan and the nation’s important industries in the coming ten years, the paper sifted out the industries that PEPZ intends to recruit in the future. And then, through the Delphi Method of expert’s results inspections, the paper made a conclusion that the important industries that PEPZ can recruit includes metal products, energy industry, electronics and its components, automobile and auto-parts, machinery & equipments. In the end, the paper studied the recruiting strategies and practical ways of attracting investment through the theory of SWOT to analyze the recruiting competitiveness of PEPZ. The paper obtained the matrix of SWOT strategic analysis, and drew up SO（strength-opportunity）strategies, WO(weakness-opportunity) strategies, ST(strength-threat) strategies and WT(weakness-threat) strategies after the expert’s inspections. There are 13 strategies and practical ways .