Strategic Discussion for the direction of Customer service –Taiwan Original Equipment Manufacturers in the field of Semiconductors as an object of studies

• Main Authors: Hsu-Jung Wei, 魏旭榮
• Other Authors: Chang-Yung Liu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/eygd9t

碩士 === 國立中山大學 === 高階經營碩士班 === 96 === 英文摘要 At the beginning of the 1990s, our government has invested aggressively into the field of Semiconductors and at the same time provided many opportunities and trainings for the professionals. This has enabled for the top professionals to excel in their respective field of work thus cultivating many outstanding manufacturers for the industry. Today, majority source of the automation equipments in the field of Semiconductors remains largely imported. These preferences lead to a higher cost ratio and cost effectiveness and has provided an uneven playing ground for our native corporations ready to take the overseas player head-on. Hereby, this report will focus on the nature of the product life cycle of the field to provide an insight to a suitable business and service model for our native corporations specializing in the mid and backend of Semiconductors to conform to the rigorous demand of the industry. The report also looks into individual corporations’ competitiveness and their current roles in the supply chain for the industry. Their strategy and business model will be discussed and recommendations provided to improve their current practices to fulfill the evolving markets. The proposals and recommended business model can also be applied to other industries where the electro-optical industry and the next highly anticipated environmental friendly products industries could be adopt in the near future.