| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 96 === Entrepreneurship is a booming phenomenon in Taiwan and there are quite many research focusing on this domain continually. This research’s aim is that entrepreneurship not only can create economical profits, but also is a link between social networks and interpersonal relationships. Emergence of entrepreneurial opportunities, change of social environment, establishment and maintenance of interpersonal and organization’s network, knowledge learning and accumulation, are some of the indispensable factors for a successful entrepreneurship.
In addition to the above, Taiwan depends heavily on its foreign trade; trade related industry holds quite a big contribution to the Taiwan economic growth. Therefore, this research adopts a trading company in gardening industry for case study, so as to know the problems and solutions, also to find out if there are any hidden implications from the story. This research is written in a narrative analysis method just to reorganize and annotate the hidden context throughout the presentation of episodes in one’s life story. It is a story of an entrepreneur that grows out of nothing.
Key words: Entrepreneurship, emergence of opportunities, interpersonal network,
learning, gardening, narrative analysis method.
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